Manual-transmission customers for the current CX-5 have been running at just under 6 percent. Next month in Los Angeles, Mazda will introduce a redesigned CX-5 crossover that also has the six-speed manual. But it's worth it because the automaker predicts that nearly one of five Mazda3 buyers will choose one of the manual transmissions.
The project meant shortening the "travel distance" from gear to gear by a mere 5 millimeters. Mazda engineers completely redesigned their shifting system to make the new manual smoother.
#Handshaker manual transmision manuals
In a world of sophisticated new automatics, investing in manuals is not easy. The model also comes with an older five-speed manual option that Mazda just isn't ready to drop. Mini is also launching a campaign to sing the praises of manual shifting, using the tag line, "Get your shift together." And Mazda North American Operations just introduced a redesigned Mazda3 with a new six-speed manual transmission as part of its Skyactiv fuel-economy package. It's about that engagement with the vehicle that some drivers want. "It's not about a cost-saving technology. "We recognize in talking to our consumers that they really appreciate a manual," says Molly Peck, Cadillac advertising director. "Because there are those who still believe in the power of a firm handshake." "Why did we build a 556-horsepower luxury car with a manual transmission?" the spot asks.
In fact, there is new life in the old technology-at least as a symbol of sportiness for certain models.Ĭadillac has just begun advertising its racy $63,215 CTS-V on national TV, specifically touting its manual transmission. Speaking statistically, manual transmissions are disappearing from the American auto market.īut disappearing from the hearts and minds of drivers? Hardly. Cadillac offers the 556-hp CTS-V luxury car with a manual transmission, a commercial says, "because there are those who still believe in the power of a firm handshake."
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