We firmly believe that real food doesn’t have to compromise on taste, so there have been no compromises to the authenticity of every crunch, sizzle, and Mmmm our guests expect from their BK favorites. So, while the use of celebrities’ “real identities” in this marketing campaign may a differentiator, the question now is whether the removal of 120 artificial ingredients will be.MIAMI-( BUSINESS WIRE)-Guests want our tasty, juicy, hand-breaded, flame-grilled food on the daily, and we’re committed to delivering on the promise of real food – which is why we’ve permanently banned 120 artificial ingredients and counting from our food menu nationwide. Several other chains have also cut artificial ingredients from their menus, including Taco Bell, Pizza Hut, Chipotle and Panera PNRA. Wendy’s has used fresh beef since its inception. In 2018, McDonald’s announced it removed artificial ingredients from its seven classic burgers. However, some have already moved toward such a goal. If that’s indeed the case, we may start seeing artificial ingredients banned from other chains just as much as we’ve seen celebrity meals of late. We’re confident that our ongoing commitment to real food will not only provide guests with the food they’re looking for, but also set a standard for the industry overall.” “By banning these 120 ingredients from our food, we’re offering guests an easy choice–delicious food made with quality ingredients.
“We know our guests’ expectations are changing, and they want to make choices they can feel good about,” CMO Ellie Doty said in a press release. In fact, a recent report from the International Food Information Council found that 30% of consumers believe ingredients have a big influence on the food they purchase, and nearly two out of three consumers say that ingredients have at least a “moderate” influence. The Keep It Real Meals aren’t about the celebrities at all, but about ingredient lists consumers increasingly pay attention to. Therein lies an important differentiator for the brand.
The difference here is Burger King is cleverly focusing on their real identities to shift the focus back to that “real ingredients” journey. And why wouldn’t it? Those competitors have had tremendous success with their respective celebrity campaigns. It also shows the brand is very clearly taking a page from its competitors’ playbook. That announcement was supported by a bold ad featuring a moldy Whopper, which certainly got people talking.īy leveraging celebrities, Burger King could get more people talking–at the very least fans of those three celebrities.
#Burger king keep it real meals free
It also piggybacks off the chain’s announcement one year ago that its signature Whopper was officially free of colors, flavors and preservatives from artificial sources. Today’s news is part of that comprehensive rebrand, which former President Chris Finazzo called “the new Burger King food journey.” Loyalty programs have become table stakes in the restaurant space, as they attract an increasingly digital consumer set looking for exclusive and personalized offers, and those consumers tend to spend more. With this promotion, Burger King hopes to drive more customers into its loyalty program–launched nationwide just a week ago. 12 for a special price of $6 for the chain’s Royal Perks members. The Keep It Real meals are available starting Sept.
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